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About Us
ONE is a brand of culturally inspired apparel and a vogue infused fashion house at first glance, but beneath the veneer of trends and patterns, ONE aspires to be so much more, if even so subliminally. We believe that in the 21st century, clothing is not only a necessity but a way of life. But how do we bring the focus of our clientele to the undertones of unity, harmony and understanding? Enter ONE, the only brand in the subcontinent based on an ideology.

At ONE, we not only aim to be the best at what we do, but stand apart while being so. Our sole purpose is to bring the colors and culture of Pakistan under the limelight.

We have an ambition of not only blurring the divides between the people of Pakistan, but the global community as well. It is under the umbrella of Pakistan's underrated and oft neglected customs and culture that we aim to be one day, a globally responsible and socially informed fashion house.

How our journey is to begin with the design of shirts, and culminate into the aforementioned? Come find out, and be a part of ONE.

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Our Team
We have a team like no one else. We do what we love. We love what we do. All that to bring the Colors of Pakistan to You.

Here's our awesome team and you can be a part of it too.


Zeeshan Rasool
Founder & Managing Director
Rehan Rasool
Co-Founder & Design Executive
Zahra Rasool
Brand Executive
Osama Iftikhar
Creative Lead
Misha Zawar
Design Consultant
Junaid Gill
Technical Lead
Khyyam Ikram
Brand Consultant
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ONE Careers
Careers
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Our Process
ONE apparel designs represent the rich traditional artwork found within the various provincial cultures of Pakistan. All these cultures combined make ONE nation called Pakistan. For our first collection, each design produced at ONE was required to capture the essence of traditional designs from Balochistan, Kashmir, Khyber Pakhtunkhwa, Punjab and Sindh.

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Design Details
Design Process

Our Designers Process
ONE apparel designs represent the rich traditional artwork found within the various provincial cultures of Pakistan. All these cultures combined make ONE nation called Pakistan. For our first collection, each design produced at ONE was required to capture the essence of traditional designs from Balochistan, Kashmir, Khyber Pakhtunkhwa, Punjab and Sindh. ONE’s designers were required to develop an understanding for each design they work on and produce a brief reflection about their research-based design.

Here's our designers guide for our first collection.

Research

  • Spend some time on Pakistani cultural designs research.
  • Appreciate Pakistan’s rich provincial cultures.
  • Find designs - textures, patterns, or artwork – that represent a cultural element.
  • Pick a design that is significant to that respective culture with a need of preservation and promotion.

  • Design

  • You have the creative license for the design part.
  • Create your design so it does not lose its original cultural essence and still stands out as a professional design.
  • Have a creative name for it.
  • Write up to 50 words design description reflecting research and culture.

  • Submission

  • Create a high-resolution version of your design. Keep your layers separate.
  • Create a 300 dpi flattened copy of your design.
  • Make a folder with your design name.
  • Save your file in these formats: original (.psd or .ai) and review (.png or .jpg).
  • Submit up to four slides with different design colors and shirt colors for variation. One slide should show your designs close-ups.

  • Process

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    Design Meanings
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